Loyalty marketing is a strategic marketing approach focused on cultivating long-term customer relationships. By offering incentives and commissions, businesses aim to encourage repeat purchases and foster brand loyalty that turns customers into brand advocates and referral partners. These incentives can range from simple discounts and points systems to exclusive perks and personalized experiences.

Loyalty programs help businesses increase customer retention, boost sales and gather valuable customer data. By understanding and catering to the needs and preferences of loyal customers, companies can strengthen their brand reputation and gain a competitive edge.