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Churn

Noun
[churn]

Churn, specifically in B2B SaaS, is the rate at which customers cancel or discontinue their use of a software service. Churn is an important metric to measure because it is more cost-effective to retain current customers than acquire new ones.

Reducing churn and increasing retention is often an important goal for SaaS organizations, as they increase the customer lifetime revenue and overall company revenue.

Example:

By pursuing high-quality leads from partners, Shari was able to build trust, increase customer satisfaction and reduce churn at her organization.

More Partnership terms beginning with
C
Noun
[kuhs-tuh-mer ak-wuh-zish-uhn kawst]
Noun
[chan-l ak-tuh-vey-shun]