HOME > GLOSSARY >
C
>
Customer ambassador

Customer ambassador

Noun

[cuss-toe-mur am-bass-a-der]

A customer ambassador is a satisfied customer who takes on a special role helping promote the company and its offerings to their peers. Customer ambassadors have experience with the product, believe in its value, and are willing to recommend it to others. They sometimes contribute to customer case studies, webinars, and other promotional activities for the company.

Customer ambassadors are an extremely important avenue of promotion since personal endorsements and recommendations are so highly valued in a buyer's journey. To spot customer ambassadors, look for successful, highly engaged customers who refer business to you.

Example: Kelly noticed a particular customer was the referral source for several new leads. She reached out to the customer and found they loved the product. Kelly invited the customer to participate in a webinar. Voila, a customer advocate!

More Partnership terms beginning with
C
Content marketing partnership

Noun

[con-tent mar-kit-ing part-nur-ship]

Content marketing partnerships are facets of strategic partnerships wherein a company works with a partner to promote through content marketing. Content marketing partnerships work to expand your reach (by exposing your brand to your partner's audience) and boost your SEO performance, both of which can positively affect brand recognition and sales. Content marketing partnerships require alignment on content strategy and should incorporate the best of each company's brand to create compelling content.

Content marketing partnerships can include sponsored content and posts or co-created content. Whether or not the content is sponsored or co-created, it should fit into the wider editorial look and feel of the company posting it.

Example: To see a real-world example of content marketing partnership, check out the collaboration between Intel and Uproxx. Intel wanted to position itself as a top choice for creatives, so they created a co-branded event with Uproxx (a culture and lifestyle magazine) wherein creators presented work they made through Intel. Both brands got to benefit from exposure to each other's audiences.

Full definition ->
Customer loyalty program

Noun

[kuhs-tuh-mer loi-uhl-tee proh-gram]

A customer loyalty program is an organized system that allows a company to reward customers for their engagement. The company may offer incentives to customers who promote their brand on social media and in real life, refer business, and perform other activities that are beneficial to the brand. In return, the customers may receive points, swag, conference tickets, gift cards, or other rewards.

Many B2B software vendors understand that their customer base is one of their greatest untapped marketing and sales resources. By encouraging happy customers to share their positive experiences with their peers, vendors can leverage customers as a low-cost, highly effective marketing channel. For example, customers may receive points that can later be redeemed for rewards by referring new business. Or customers may receive cash incentives when they generate new deals that close.

Also known as customer advocacy programs.

Example: As ChamomileCorps’ #1 fan, Refika told all her entrepreneurs friends that the software was a must-have and had saved her a great deal of time and money. Since she received 500 points on ChamomileCorps’ Cham-pions program for every referral, by the end of the year, she had received enough points to redeem them for a brand new iPad.

Full definition ->

Grow bigger and better with PartnerStack

Go all in with partnerships. Demo our platform to see how you can diversify your channel and scale revenue.