Automation is the set of business process that limit or reduce human intervention in workflow processes. There are various types of automation in B2B SaaS, from marketing automation to onboarding and project management tools.
Automation has a measurable impact on SaaS businesses by increasing customer and employee satisfaction, lowering business costs and decreasing the time and labour needed for repetitive tasks.
A benefit of automating business processes is that iy decreased the amount of human error in repetitive tasks.
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