Here's How Business Automation Saves You Time and Money

Discover the measurable impact of business automation in 2024 — how it streamlines operations, saves time and effectively reduces costs.

What is business process automation?

Business automation — or business process automation — simply refers to the technology that businesses can use to perform certain tasks so that real human employees don’t have to perform them manually.

Key levels of business automation

There are different levels of business automation, including the following: 

  • Basic automation: This refers to the automation of simple, repetitive tasks using only the most rudimentary coding. Robotic process automation such as automatic billing, customer relationship management (CRM), partnership relationship management (PRM), other marketing tools like automated emails or social media posts to targeted customers, data extraction, and chatbots are examples of basic automation of business processes. 
  • Process automation: This refers to automation to manage business processes so that they are more uniform and transparent. Workflow automation and process mining are examples of process automation. This type of automation often requires dedicated software. 
  • Advanced automation: This type of automation is complicated enough that machines alone can’t perform the tasks involved. Instead, it requires humans and machines to work together to perform the tasks required. Machine learning and natural language processing are examples of advanced automation. 
  • Intelligent automation: This is the most advanced automation process. Here, AI allows machines to learn through previous situations that they’ve analyzed so that they can then make their own decisions based on that data. Virtual assistants are an example of intelligent automation. 

Challenges in business automation adoption

While it might sound a bit like the robots are taking over, automation is an absolutely essential tool in scaling your business in 2024. In simple terms, automation allows you to maximize revenue and free up time by taking over certain tasks. You’re already benefiting from automation every time you withdraw money from an ATM, use the washing machine or the dishwasher, let your car’s GPS tell you which route to take, get on a plane, or flip channels using your TV’s remote. Automation is an integral part of our daily lives. So, how can you use automation in your business? Let’s look at the basics of business automation and how it can save you major time and money. 

See more: How partners help enable the 6 GTM motions you need for 2024.

a drawn-style clock on a colourful blue background with robot arms in the foreground

Benefits of automating business processes

There are many different ways to use automation in your business. It can be as simple as an automatic reply to acknowledge that you received a customer’s email and are on the case. Or it could tackle more complicated activities like job processing, onboarding, payroll management, creating sales forecasts, invoice management, document approval, and payments. The PartnerStack Marketplace can help you find the automation tools that are right for your particular business needs. 

There are many different ways in which automation can benefit your business.

Examples of how business automation can benefit your business

Business automation saves time

When employees don’t need to spend as much time on repetitive (and let’s admit it, occasionally boring) administrative tasks, they have more time to focus on the bigger picture. Automation also performs many tasks much faster than a human could, and because machines don’t need to take coffee or lunch breaks, they can operate around the clock.

Automation improves business efficiency

With automation, there is less room for error because it’s designed to operate within specific rules with no room for deviation. Humans don’t work in quite the same near-perfect way. Of course, when an out-of-the-ordinary problem arises, a human may be required to find the solution. However, the automation software can collect data and analyze these situations to “learn” from manual processes, allowing it to adapt should similar situations arise in the future. Say goodbye to repetitive tasks and hello to more deep focus time.

Automation creates standard business processes

Too many cooks in the kitchen can spoil the broth, right? The more people are involved in a task, the more convoluted the execution of the task can become. Automation standardizes the steps that need to be followed in the business process, reducing the risk of anything falling through the cracks or getting off-track. 

Business automation reduces errors

You’ve heard the phrase “we’re only human.” We can get distracted, become disorganized, end up hangry, or otherwise become prone to making mistakes. Automation reduces the odds of an error occurring, which can save you time and money. In fact, according to management consulting company Gartner, robotic process automation can save finance teams as many as 25,000 hours of redoing work due to human error, translating to a cost savings in the ballpark of US$878,000. In addition, because automation frees up employees’ time, it allows them more room for dealing with mistakes when they do happen.

Automation increases productivity

Because automation tools can perform tasks faster and around the clock, more can be done within a certain timeframe. In addition, instead of these repetitive tasks, human employees can perform non-automated tasks in parallel, increasing productivity even more.  Gartner further shares that 85% of infrastructure and operations leaders expect to increase automation over a three year period.

Read more: How to build your next strategic revenue plan.

a star rating system with 4 starts highlighted, the words better and faster in the upper corner, and arrows pointing up on the righthand side

Business automation may increase employee satisfaction

A Salesforce survey of 773 automation users in the United States found that 89 per cent were more satisfied with their job and 84 per cent were more satisfied with the company as a result of using automation at work. Because automation can take over those soul-destroying repetitive tasks, employees can spend more time doing work they enjoy. From a human resources point of view, this is great news for the business because employees who enjoy their jobs are more productive, more inclined to be creative problem-solvers, and are less likely to seek greener pastures. 

Automation increases customer satisfaction

Since automation improves turnaround time, reduces errors, and makes it easier for employees to access necessary information, it allows you to provide your customers with better, faster service — and who doesn’t want that in their service provider? 

Using business automation means having a paperless paper trail

In business, having a paper trail is important to show what, when, and how something happened. This is not only useful for correcting errors and finding ways to streamline processes, but is also important for business audits. With automation, every step in the process can be automatically recorded digitally, so you have that all-important paper trail without any actual paper involved. You get auditable records, the trees get to live another day. 

Automation improves compliance

Business process automation tools allow you to add another level of control and oversight. This way, you can get improved security and confidentiality protection, which makes it easier to comply with regulatory standards, such as those that you may encounter in finance or healthcare.

Ultimately, business automation improves your bottom line

In the end, automation is great for your bottom line. Because it makes for more streamlined processes, it means you can get more done within a certain timeframe, and increased productivity means increased earnings. At the same time, you can save money on the wages you would have been paying a human employee to perform these tasks more slowly and less efficiently. A reduction in errors means additional savings. Higher earnings combined with lower costs provide everything you want in a bottom line: a wider profit margin and more money that you can use to grow your business. See, the machines aren’t so scary after all. 

Did you find this content helpful?
Everything That You Need to Know About the PartnerStack Network in 2024

Tap into the largest B2B network and find your next revenue-driving partner now.

The Definitive Guide to Easy Partner Payouts in B2B SaaS

Save time and skip the admin work.

Quiz: How Much Do You Know About Affiliate Programs?

Take this quiz to test how much you actually know about affiliate marketing.

Revenue-Focused Goals Following Partner Activation

Joint revenue has never felt so accessible.

Presented by partnerStack
SaaS Partnerships Awards 2023

Celebrating the best partnership leaders and programs in SaaS.

ROI Report
33% Faster Payback With PartnerStack Than The Average PRM

Read how analyst firm GTM Partners used G2 user review data to determine the time to ROI of partner technology.

Discover Your Go-to-Market Fortune

Look into your partnerships past, present and future with an interactive reading for GTM leaders.

Find the answers you need from experts

Data-driven insights from world-class ecosystem leaders.

Get exclusive data and insights from our Research Lab

Unlock ecosystem data from the PartnerStack network of more than 80,000 active partners. Ecosystem leaders like you can now benefit from focused research into their specific business needs.

“We weren’t leveraging the platform enough, we never had anyone dedicated to partnerships. There were no allocated resources”

"PartnerStack helps achieve our goals. We hit 125% of our target last year in closed-won and 150% of our target pipeline generation."


Joint venture

[joynt ven·chr]

A joint venture is a business collaboration between two parties on a project. Both parties will benefit from bringing their shared resources and knowledge, and neither party will take on the sole burden of the risk.


Buyer persona

[bahy-er per-soh-nuh]

These depictions of target customers help to define your company's ideal target customers.


SaaS partner programs

[sas pahrt-ner proh-grams]

SaaS (software-as-a-service) partner programs are a systematic way that software companies form mutually beneficial relationships with agencies, influencers, and other companies to drive business results.

Do you work in ecosystems?

Fill out this survey to help us better understand the world of partnership ecosystems. All data is anonymized.

Unlock limitless scale through PartnerStack

See how PartnerStack helps you optimize your partner programs to drive predictable revenue.

Free ecosystem advice

Sign up to get the latest tips on building your partner ecosystem.