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Incrementality

Incrementality

A metric of how marketing and advertising increase desired conversion rates, such as revenue, website traffic, and profitability.

More Partnership terms beginning with
I
Inactive partner

An inactive partner is a partner who has joined your program, but has not performed activities that drive value for your business (or has not done so in a long time.)

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Indirect sales

A way of selling products and services that are not directly sold to customers, but rather through partnered organizations, like a reseller, agency, or affiliate marketing partner.

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