Noun
[eye bee em klowd maar·kuht·plays]
The IBM Cloud Marketplace refers to a pivotal online hub in the realm of B2B SaaS partnerships, offering a curated array of software solutions and services meticulously tailored to seamlessly integrate with the IBM Cloud ecosystem. This platform serves as a catalyst for fostering collaborative ventures between B2B SaaS vendors and businesses, enabling them to explore, deploy and manage specialized applications that augment their cloud-based endeavors. By facilitating strategic alliances, the IBM Cloud Marketplace empowers enterprises to access innovative technologies, thereby optimizing growth and efficiency within the expansive IBM Cloud framework.
Example: Tanya's software company gained significant exposure and traction by listing its cutting-edge cybersecurity solution on the IBM Cloud Marketplace, enabling businesses to fortify their data protection strategies within the comprehensive IBM Cloud ecosystem.
Noun
[in·tuh·gray·shn]
Integrations, in B2B SaaS, are third-party applications that enhance the functionality of other existing hardware or software. Integrations leverage already existing technology and help to improve it. In the partnerships world, SaaS businesses will often partner together to sell their software and integrations to their overlapping customer base.
Example: Technology partners are other software companies that your product is built to integrate with, or who build integrations for your product themselves.
Noun
[in-dee-pen-dint sohft-ware venn-der]
An independent software vendor (ISV) creates, markets, and sells software that runs on one or more computer operating systems (OS) or cloud platforms. In other words, an ISV is a company that distributes its own software. ISVs often distribute their software on marketplaces. Hardware providers, operating systems, and cloud platforms can all offer ISVs on their marketplace, but they'll only accept, or ISV certify, the ones with the best or most relevant software.
Independent software vendors build software for human use, which distinguishes them from original equipment manufacturers (OEM) who normally develop software for backend use. Computer hardware and operating system companies (for example, Microsoft, Apple, and Google) often include ISVs in special partnership programs. This is because the more applications that can run on a platform, the more value it can generate for the platform provider.
When it comes to cloud computing, ISVs often sell their software on a software as a service (SaaS) basis, through platforms like SalesForce AppExchange and Microsoft Azure.
Example: Joino developed its own software, which was ISV certified on Amazon Web Services (AWS). AWS sold the software to end users, and Joino enjoyed a healthy profit.