A marketing method products and services are not directly sold to customers, but rather through partnered organizations, like a reseller, agency, or affiliate marketing partner.
Indirect sales are often used in conjunction with direct sales channels. Utilizing indirect sales can increase scale rapidly for B2B SaaS companies since they tap into the reseller or partner's existing network while also decreasing overhead costs.
Example: Indirect sales mean that there is no direct contact between the software company and the buyer.
Integrations, in B2B SaaS, are third-party applications that enhance the functionality of other existing hardware or software. Integrations leverage already existing technology and help to improve it. In the partnerships world, SaaS businesses will often partner together to sell their software and integrations to their overlapping customer base.
Example: Technology partners are other software companies that your product is built to integrate with, or who build integrations for your product themselves.