Inactive partner
An inactive partner is a partner who has joined your program, but has not performed activities that drive value for your business (or has not done so in a long time.)
More Partnership terms beginning with
I
Incrementality
A metric of how marketing and advertising increase desired conversion rates, such as revenue, website traffic, and profitability.
Influencer
A person who has the ability to persuade their trusted audience or following on purchase decisions by promoting or recommending products and services through their social platforms.
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