Inbound recruitment
Noun
[in-bound re-croot-mint]
Inbound recruitment, formerly referred to as passive recruitment, is the process of attracting new potential partners to your program that arrive as inbound traffic. This means they find your business and program on their own, rather than through you going out and pitching your program to them.
An essential part of inbound recruitment is an excellent landing page for your program, which is where potential new partners will learn about its benefits and see how they can apply. Partners found through inbound recruitment may not be a perfect fit for your program, but they come with an established level of interest. It's important to vet them through an application process to only establish partnerships with the right counterparts.
Example: Luna spent a lot of time refining her partner program landing page so that inbound partners could have a smooth, informative beginning to the recruitment process.
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The Ultimate Guide to Partnerships for Ecosystems in 2023
Noun
[in·floo·uhn·suh]
In marketing, an influencer is someone who can influence potential buyers into conversion through their promotional efforts. Promotion is usually done on social media, through blog sites, or other means.
Influencer marketing may involve a one-time payment for the influencer from the brand directly or ongoing revenue through affiliate marketing. Influencers can be a powerful marketing tool and can be utilized by brands in both the B2C and B2B spaces.
Example: Because of their influence with decision makers in their niche, the influencer was chosen to market a new B2B software on social media using affiliate links.
Noun
[in-kruh-men-talitee]
In marketing, incrementality is a metric of how marketing and advertising increase desired conversion rates, such as revenue, website traffic, and profitability. It refers to growth, traffic, and revenue that can be attributed to marketing efforts.
Incrementality can point to how much a certain campaign, channel, or project affected metrics like revenue and traffic. The point of incrementality is to prove the impact of a marketing variable by isolating it. Incrementality can be measured in a few ways, including holdout tests and multivariate tests.
Example: To test the incrementality of a new newsletter design, Cole ran a holdout test with two subject groups. He found the new design increased click through rates by 6%.
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