PRM tools, or PRMs, are software platforms designed to manage and optimize partnership relationships from end-to-end. They include functionalities such as onboarding documentation and support, analytics and sales data, communication tools, link tracking and lead/deal submission tools.
PRM tools help businesses streamline partner engagement, increase sales through their channel network, and foster long-term, profitable partnerships.
The software company implemented robust PRM tools to streamline onboarding new cosell and improve communication throughout the partner network.
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