Firmographics are a helpful marketing datasets that provides descriptive information that can be used to segment and categorize organizations. It is similar to demographic data, except instead of telling a story about an individual, it speaks to a business organization. It's used to compile meaningful information about B2B enterprises that is relevant to driving their success. Some key pieces of firmographic data are: industry, revenue, number of employees, area of operations, status and performance. Firmographics can be a helpful tool in partnerships because they can determine business and customer overlap to help identify ideal partnership opportunities.
When building the ideal partner profile at his B2B SaaS company, Will started by documenting his company's firmographics in order to identify and market his fledging partner program to enterprises with a similar customer base.
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