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Ideal Partner Profile (IPP)

Ideal Partner Profile (IPP)

An ideal partner persona is a research-based profile that describes the traits and characteristics of your highest-performing partners. It can be a valuable tool for recruiting more high-value partners and catering to their needs to enable them to succeed.

More Partnership terms beginning with
I
Indirect channel

Any channel (like a partnership program) where you're not selling directly to customers. This is in contrast to direct channels, where you own the entire customer relationship. Partnerships are just one type of indirect channel.

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Indirect sales

A way of selling products and services that are not directly sold to customers, but rather through partnered organizations, like a reseller, agency, or affiliate marketing partner.

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