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Ideal Partner Profile (IPP)

Ideal Partner Profile (IPP)

Noun

[eye-deel part-nur pro-fyl]

An ideal partner profile (sometimes called an ideal partner persona) is a research-based profile that describes the traits and characteristics of your best-fit partners. It can be a valuable tool for recruiting more high-value partners and catering to their needs to enable them to succeed.

An ideal partner profile is similar to an ideal customer profile. It involves a detailed description of a partner that would benefit most from your program and who would be the most engaged and successful. Attributes to consider include company size, industry, their customers, their culture and values, and their product. Once you have a sense of who your ideal partner is, you can tailor your program and its marketing to this kind of partner.

Example: Lulu created an ideal partner program for her channel partner program. She determined the ideal partner was a midmarket software company with a similar customer base and a siimlar work culture and value set.

More Partnership terms beginning with
I
Influencer

Noun

[in·floo·uhn·suh]

In marketing, an influencer is someone who can influence potential buyers into conversion through their promotional efforts. Promotion is usually done on social media, through blog sites, or other means.

Influencer marketing may involve a one-time payment for the influencer from the brand directly or ongoing revenue through affiliate marketing. Influencers can be a powerful marketing tool and can be utilized by brands in both the B2C and B2B spaces.

Example: Because of their influence with decision makers in their niche, the influencer was chosen to market a new B2B software on social media using affiliate links.

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Independent software vendor (ISV)

Noun

[in-dee-pen-dint sohft-ware venn-der]

An independent software vendor (ISV) creates, markets, and sells software that runs on one or more computer operating systems (OS) or cloud platforms. In other words, an ISV is a company that distributes its own software. ISVs often distribute their software on marketplaces. Hardware providers, operating systems, and cloud platforms can all offer ISVs on their marketplace, but they'll only accept, or ISV certify, the ones with the best or most relevant software.

Independent software vendors build software for human use, which distinguishes them from original equipment manufacturers (OEM) who normally develop software for backend use. Computer hardware and operating system companies (for example, Microsoft, Apple, and Google) often include ISVs in special partnership programs. This is because the more applications that can run on a platform, the more value it can generate for the platform provider.

When it comes to cloud computing, ISVs often sell their software on a software as a service (SaaS) basis, through platforms like SalesForce AppExchange and Microsoft Azure.

Example: Joino developed its own software, which was ISV certified on Amazon Web Services (AWS). AWS sold the software to end users, and Joino enjoyed a healthy profit.

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