Integrations, in B2B SaaS, are third-party applications that enhance the functionality of other existing hardware or software. Integrations leverage already existing technology and help to improve it. In the partnerships world, SaaS businesses will often partner together to sell their software and integrations to their overlapping customer base.
Example: Technology partners are other software companies that your product is built to integrate with, or who build integrations for your product themselves.
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The IBM Cloud Marketplace refers to a pivotal online hub in the realm of B2B SaaS partnerships, offering a curated array of software solutions and services meticulously tailored to seamlessly integrate with the IBM Cloud ecosystem. This platform serves as a catalyst for fostering collaborative ventures between B2B SaaS vendors and businesses, enabling them to explore, deploy and manage specialized applications that augment their cloud-based endeavors. By facilitating strategic alliances, the IBM Cloud Marketplace empowers enterprises to access innovative technologies, thereby optimizing growth and efficiency within the expansive IBM Cloud framework.
Example: Tanya's software company gained significant exposure and traction by listing its cutting-edge cybersecurity solution on the IBM Cloud Marketplace, enabling businesses to fortify their data protection strategies within the comprehensive IBM Cloud ecosystem.