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Integration partner

Integration partner

Noun
[in-ti-grey-shuhn pahrt-ner]

An integration partner, synonymous with a technology partner, connects its B2B SaaS technology with yours to bring more value to end users. Integration partners benefit your partner program by expanding your target audience reach and enabling access to new customers and prospects. They are typically incentivized to bring you new deals through a revenue-sharing model.

Read more: How to prioritize integration partners.

Example:

Account mapping tool software companies are some of the most valuable integration partners to PartnerStack's PRM as they help PartnerStack customers close deals.

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