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Influencer

Influencer

Noun

[in·floo·uhn·suh]

In marketing, an influencer is someone who can influence potential buyers into conversion through their promotional efforts. Promotion is usually done on social media, through blog sites, or other means.

Influencer marketing may involve a one-time payment for the influencer from the brand directly or ongoing revenue through affiliate marketing. Influencers can be a powerful marketing tool and can be utilized by brands in both the B2C and B2B spaces.

Example: Because of their influence with decision makers in their niche, the influencer was chosen to market a new B2B software on social media using affiliate links.

More Partnership terms beginning with
I
Indirect sales

Noun

[in-de-rekt sayls]

A marketing method products and services  are not directly sold to customers, but rather through partnered organizations, like a reseller, agency, or affiliate marketing partner.

Indirect sales are often used in conjunction with direct sales channels. Utilizing indirect sales can increase scale rapidly for B2B SaaS companies since they tap into the reseller or partner's existing network while also decreasing overhead costs.

Example: Indirect sales mean that there is no direct contact between the software company and the buyer.

Full definition ->
Inactive partner

Noun

[in-ack-tiv part-nur]

An inactive partner is a partner who has joined your program, but has not performed activities that drive value for your business or has not done so in a long time. Inactive partners fail to send leads and traffic or make sales and do not actively engage with your program.

There are several potential reasons for partner inactivity and a few different ways you can attempt to reactivate inactive partnerships, which you can learn about here. Inactive partners may never activate, or they may go inactive after a period of activity.

Example: You realize a referral partner hasn't sent any leads in several months, making them inactive. You reach out to them and find out their business was acquired, so you start a discussion with their new ownership about rekindling your partnership.

Full definition ->

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