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Influencer

Influencer

A person who has the ability to persuade their trusted audience or following on purchase decisions by promoting or recommending products and services through their social platforms.

More Partnership terms beginning with
I
Inactive partner

An inactive partner is a partner who has joined your program, but has not performed activities that drive value for your business (or has not done so in a long time.)

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Incrementality

A metric of how marketing and advertising increase desired conversion rates, such as revenue, website traffic, and profitability.

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