In marketing, an influencer is someone who can influence potential buyers into conversion through their promotional efforts. Promotion is usually done on social media, through blog sites, or other means.
Influencer marketing may involve a one-time payment for the influencer from the brand directly or ongoing revenue through affiliate marketing. Influencers can be a powerful marketing tool and can be utilized by brands in both the B2C and B2B spaces.
Because of their influence with decision makers in their niche, the influencer was chosen to market a new B2B software on social media using affiliate links.
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