HOME > GLOSSARY >
I
>
Influencer

Influencer

A person who has the ability to persuade their trusted audience or following on purchase decisions by promoting or recommending products and services through their social platforms.

More Partnership terms beginning with
I
Incrementality

A metric of how marketing and advertising increase desired conversion rates, such as revenue, website traffic, and profitability.

Full definition ->
Ideal Partner Profile (IPP)

An ideal partner persona is a research-based profile that describes the traits and characteristics of your highest-performing partners. It can be a valuable tool for recruiting more high-value partners and catering to their needs to enable them to succeed.

Full definition ->

Grow bigger and better with PartnerStack

Go all in with partnerships. Demo our platform to see how you can diversify your channel and scale revenue.