Certifications are acknowledgements granted to partners for achieving certain milestones. Usually, they acknowledge that a partner has completed product training and is now qualified to represent the company as a partner. They are most often earned as a part of the onboarding process, wherein the partner must learn about the vendor's product to a degree that allows them to comfortably sell/market/share it. Certifications are usually earned early on in the partner journey, but they can also be earned again after product updates or new releases that require subsequent training.
Example: Luke had received his initial product certification on behalf of his partner program shortly after joining Vento's referral program, but a significant update to the main product offering meant he'd be earning an updated certification to make sure he still knew his stuff.
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Cost per View (CPV) is a marketing KPI that determines the cost incurred for each view or play of a video ad by a user. CPV is commonly employed in video ad campaigns, where advertisers pay only when their video is watched or engaged with by viewers, making it an effective and cost-efficient model for brand awareness.
Unlike other advertising models, CPV ensures that advertisers are charged solely for genuine engagement with their video content. This engagement can include watching a certain duration of the video, clicking on interactive elements, or taking specific actions after watching the video.
To calculate CPV, the total cost of the video ad campaign is divided by the number of verified views or engagements.
Example: Syed carefully monitored the performance of his brand's latest affiliate partner video ad campaign, rejoicing as the cost per view remained within their budget, ensuring that each view delivered maximum value to his partnership's success.