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Strategic partnerships

Strategic partnerships

Strategic partnerships are relationships between two entities (most commonly two companies) with overlapping or complementary products or services that aim to achieve a mutually beneficial result. Strategic partnerships are also commonly referred to as an alliance or joint venture.

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Segments (aka "Groups")

Segments are various groups of your customers who share common attribute(s) and therefore need different personalized attention from your team in order to reach their full potential as partners. You can provide various segments with personalized attention in the form of specific engagement campaigns, educational resources, enablement events, or reward schemes. Common ways to segment your partners:-Type of organization (e.g. universities, agencies, SaaS companies)-Job role (e.g. consultants, students, influencers)-Location (e.g. North America, LatAm, and EMEA)-Tier (silver, gold, and platinum tiers — where higher sellers get a larger revenue cut)

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