A B2B influencer is an individual or entity with significant authority, expertise or credibility in a specific industry or niche, who can impact the purchasing decisions of other businesses through their recommendations, content or endorsements.

Unlike B2C influencers who target consumers, B2B influencers focus on building trust and providing value to professionals, decision-makers and organizations. They often leverage platforms like LinkedIn, industry events or specialized publications to share insights, thought leadership and product reviews.

For revenue leaders and partnership managers, collaborating with B2B influencers can amplify brand visibility, establish credibility and drive lead generation within targeted business communities.