Bot traffic is any visit to your website that comes from automated software rather than human users. These bots are designed to execute simple, repetitive tasks at high speeds and volumes. While bots often carry a negative connotation, bot traffic isn't inherently good or bad. Its impact depends on the specific functions these bots perform.

On the positive side, search engine bots are indispensable for SEO. By crawling and indexing a website's content, they enhance visibility and attract potential partners through relevant search results. Monitoring and optimizing for these "good bots" can significantly boost website rankings for example. On the other hand, malicious bots can be very harmful. Their actions can range from scraping proprietary information and inflating traffic statistics to launching disruptive cyberattacks. These activities can compromise website performance, data security and ultimately, trust with your partners.

Web engineers and advanced analytics tools can identify and distinguish between beneficial and harmful bot traffic. By looking at network requests and traffic patterns, businesses can implement effective bot management strategies.