Brand advocacy is a strategic business approach that empowers customers, employees and partners to become promoters for a brand. By fostering positive relationships and providing the tools and resources to share their experiences, companies can leverage the power of word-of-mouth advocacy marketing.

Brand advocates can amplify brand messaging, generate positive online reviews and refer new customers. This can significantly impact brand awareness, reputation, and sales. By implementing effective brand advocacy programs, companies can build a loyal customer base, increase customer lifetime value, and strengthen their market position.