Advocacy marketing
Noun
[ad·vuh·kuh·see maar·kuh·tuhng]
Advocacy marketing is a strategic marketing approach in where SaaS businesses utilize the satisfaction of customers or brand advocates to promote the company. Customers are encouraged to share positive experiences, recommend the brand to others, and actively participate in marketing efforts for the product or service.
In advocacy marketing, companies recognize that satisfied customers are their best brand ambassadors. Advocacy marketing shares similarities to affiliate marketing, however, by cultivating a strong relationship with these advocates, businesses tap into their passion and authenticity to amplify their marketing messages. Advocacy marketing goes beyond traditional advertising by fostering genuine, organic advocacy from customers who truly believe in the brand.
Businesses can implement advocacy marketing strategies through various channels, including social media campaigns, referral programs, testimonials, and user-generated content. By empowering their customers to become advocates, companies benefit from increased brand awareness, improved customer loyalty, and enhanced credibility.
Example: Hazel implemented an effective advocacy marketing strategy for her growing SaaS company by utilizing their most satisfied customers to create authentic marketing efforts using testimonials, case studies, and referrals.
The Anatomy of a High-Performing Referral Program
Noun
[aff-ill-ee-it ly-nk]
An affiliate link is tool used in affiliate marketing programs. A unique link is assigned to an affiliate partner by a partner program. When a website user clicks on the link, that click is attributed to the affiliate partner. The link contains the affiliate's ID or username to enable tracking. This means that traffic sent by the affiliate can be recorded (and rewarded).
If the person that clicks the link later converts (for example, by purchasing the software) then that conversion is also attributed to the affiliate partner.
Example: Connectco signed up for Razor's affiliate program and was assigned an affiliate link. Their link got 20,000 clicks each month, meaning a nice payout for Connectco.
Noun
[a·zhr maar·kuht·plays]
Azure Marketplace is a centralized cloud-based platform provided by Microsoft Azure that offers a wide array of SaaS solutions. In its hub, businesses can discover, deploy, and scale various applications and resources from a vast catalog of offerings which include virtual machine images, SaaS applications, data services and APIs that are all certified by Microsoft Azure.
By leveraging the Azure Marketplace, SaaS companies have access to pre-built solutions, can easily integrate with existing infrastructure and accelerate their digital transformation initiatives. With its robust capabilities and trusted ecosystem, the Azure Marketplace empowers SaaS businesses to optimize their cloud-based operations.
Example: As a leading cloud provider, Microsoft Azure offers its centralized platform, Azure Marketplace, where customers and business can find and market their apps and services.
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