Affiliate marketing programs are performance-based partnerships between businesses and individuals or other partner businesses.

Affiliate partners promote a company's products or services in exchange for a commission on sales, leads generated or other conversion points in the sales funnel.

This model incentivizes affiliates to drive traffic and conversions through various marketing channels such as websites, blogs, social media or email. By leveraging the reach and influence of affiliates, businesses can expand their customer base and increase revenue without incurring upfront costs.