Affiliate partners are a subset of marketing partners who drive traffic to a company's websites, products or services through tracked links and earn a cut when that traffic converts.

Affiliate partners can expand a company's exposure and market reach by exposing them to entirely new audiences. By leveraging their credibility with their audiences, affiliate partners can effectively promote a company's products and generate valuable leads while increasing brand awareness.

An affiliate partner can be a business, an individual or another affiliate program. Typically, the most common affiliate partners are influencers, content creators, and email marketers.

Mutually beneficial in nature, these partnerships operate on a performance-based model, where affiliates earn a commission for each successful referral or conversion generated through their unique tracking links. As affiliates earn a commission for their successful referrals, companies gain increased traffic, leads and ultimately, higher revenue.

As consumers in recent years have been experiencing ad fatigue and distrust in large corporations, affiliate partners are becoming one of the most effective ways to drive new customers.