Affiliate partner
Affiliates are partners that drive traffic to your properties through tracked links, and earn a cut when that traffic converts. Affiliate partners are a subset of marketing partners. Also see "Marketing partner"
More Partnership terms beginning with
A
Activation rate
Your program’s activation rate is the percentage of partners that sign up for your program that show actual activity after signing up.
Agency partner
Typically agencies who either send you leads or close business on your behalf. They may also run the client's program on your software and charge them for services. Also see "value added reseller"
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