B2B engagement refers to the ongoing strategies businesses use to build and maintain relationships with other B2B (business-to-business) companies as customers. It goes beyond transactions, focusing on creating a two-way dialogue that provides value within an ecosystem.This can involve informative content, educational resources, personalized communication and fostering a sense of community and mutual benefit through partnership. Strong B2B engagement builds trust, loyalty and ultimately, profitable, long-term partnerships.
To increase customer retention, the software company developed a robust B2B engagement strategy that included hosting regular webinars and offering exclusive online communities for knowledge sharing.
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