Bundling refers to the strategic packaging of multiple software solutions or services into a unified offering for clients. This approach allows B2B SaaS providers to deliver comprehensive solutions that address various business needs within a single package. By bundling, companies can create more value for their customers, streamline the procurement process, and potentially increase average revenue per user (ARPU). This practice is often employed to encourage upselling, enhance customer satisfaction, and differentiate offerings in a competitive market, providing clients with a more integrated and efficient suite of tools for their specific requirements.