Bundling refers to the strategic practice of combining multiple software solutions into a single offering to enhance value and attract customers. This approach allows B2B SaaS companies to deliver comprehensive solutions that address various business needs within a single package. By bundling, companies can create more value for their customers, streamline the procurement process and potentially increase average revenue per user (ARPU).

This practice is often employed to encourage upselling, enhance customer satisfaction and differentiate offerings in a competitive market, providing customers with a more integrated and efficient suite of tools for their specific requirements. From an SEO perspective, highlighting key benefits such as cost savings, convenience and holistic solutions can increase organic search traffic for both businesses.

Bundling also gives companies an opportunity to co-market their solutions together. This means that companies can tap into new audience markets effectively because customers already know that the solutions are integrated. Overall, bundling is a powerful strategy that companies can use to differentiate themselves in competitive markets while reaching new customers.