Bot traffic is any traffic to your website or app that doesn't come from a real human. Bots come from automated software and are created to perform simple, repetitive actions. While bots often carry a negative connotation, bot traffic isn't inherently good or bad without knowing the function it performs. Some are required for search engines and other essential tools, and others can be malicious. Web engineers can spot bot traffic by analyzing network requests. Bots can also be detected by web analytic tools.
Example: Bot traffic is a common part of the digital space and often carries out useful operations like monitoring websites or crawling SEO.
A buyer persona is a fictional or semi-fictional profile of a customer that explores how they would use your product or service. These depictions of target customers help to define your company's ideal target customers. They should be created after extensive market research and data collection to help you focus your marketing and sales efforts on the customers who would be the best fit for your product.
Example: To help focus their marketing efforts, Company X created a buyer persona of the potential customer who would be most interested in their SaaS product.