B2B partnerships are collaborations between a company and other companies, organizations or individuals where the goal is to join forces to drive mutual growth and revenue.

B2B means business-to-business, so the distinguishing factor of a B2B partnership is that it takes place between two or more businesses. B2B partnerships can take many forms, from product development to collaborating on marketing campaigns and integrating complementary technologies. The best B2B partnerships allow each company to mutually leverage each other’s expertise, resources, and customer base to go further together than they could alone.

Typically these partnerships happen between complementary businesses that serve the same target market but don't directly compete with each other. This way, B2B partners can expand their market reach and offer a more holistic solution to their customers.

B2B partnerships in the tech industry can include, but aren’t limited to, affiliates, referral partners and resellers. While each model offers its own unique benefits, the overarching goal is to build a relationship that drives growth and creates a competitive advantage for all partners involved.

See more: B2B affiliate marketing: Best ways to use affiliate links for business.