B2B partnerships

Noun

[bee-to-bee part-nur-ships]

B2B partnerships are collaborations between a company and other companies, organizations, or individuals where the goal is to help drive growth and revenue. B2B means business-to-business, so the hallmark of a B2B partnership is that it takes place between two or more businesses. The partnership can be in the form of product development, marketing, integrations, or others.

B2B partnerships are usually between two or more complementary but not competitive businesses. B2B partnerships in the tech the industry can include affiliates, referral partners, and resellers.

Example: Alero had a B2B partnership with Coco Factory wherein they resold each other's products no their respective eCommerce sites. This brought in more customers for both of them and increased their brand awareness. Yay!