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Buyer persona

Buyer persona

Noun
[bahy-er per-soh-nuh]

A buyer persona is a fictional or semi-fictional profile of a customer that explores how they would use your product or service. These depictions of target customers help to define your company's ideal target customers. They should be created after extensive market research and data collection to help you focus your marketing and sales efforts on the customers who would be the best fit for your product.

Example:

To help focus their marketing efforts, Company X created a buyer persona of the potential customer who would be most interested in their SaaS product.

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