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Co-marketing

Co-marketing

Verb
[ko-mahr-ki-ting]

Co-marketing is core to partnerships. It is the act of two similar businesses joining together for a mutually-beneficial marketing partnership in order to reach new potential customers.

Co-marketing is often used interchangeably with the term co-branding, however co-branding requires that two companies join together to market a new collaborative product, while co-branding does necessitate the companies creating a new product. Instead they are using the partnership to market their already-existing owner service or product.

Example:

Rajit developed a co-marketing campaign to expand his company's reach by working with a business that targeted a similar ideal customer.

More Partnership terms beginning with
C
Noun
[kon-tent mahr-ki-ting pahrt-ner-ship]
Noun
[kuhs-tuh-mer am-bas-uh-der]