New user acquisition is metric that software vendors use to track how many new users have registered for their software. It is also known as user acquisition or customer acquisition. It's an important component in sales marketing that involves using strategic methods of reaching out to potential customers and persuading them to close the deal and purchase the SaaS.
Krystal used the new customer acquisition numbers from the past quarter to determine whether her company needed to ramp up their user acquisition efforts in order to hit revenue targets for the next quarter.
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