New Trial Starts (NTS)
Noun
New trial starts or NTS are a metric SaaS vendors use to track how many new users sign up for trial account of their software. This can be a crucial leading indicator for new revenue generation because trial users will hopefully convert to recurring paying customers. In partner programs, it can be a key measurement for driving monthly recurring revenue.
Example:
One of the key KPIs for the software company is for partners to drive NTS, given they see a strong conversion from trial users to paid customers.
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