Revenue Operations, or RevOps, is a strategic approach to aligning sales, marketing and customer success teams around shared revenue goals. By breaking down silos and optimizing processes, RevOps ensures that all revenue-generating activities are coordinated, data-driven and efficient.

This approach often involves leveraging technology, analytics and automation to improve visibility, forecasting and decision-making. For example, a SaaS company might implement a RevOps strategy to streamline its lead-to-revenue pipeline and improve cross-functional collaboration.