Partner KPI
Partner KPIs are the quantifiable metric used to assess the success of a B2B SaaS company's partnership programs. These metrics track various aspects of the partnership journey, providing insights into partner acquisition, engagement, performance, and satisfaction.
It's important to establish and continually track partner performance through partner KPIs to enable partners within a program with the appropriate support needed. For example, if time to first or second sale is too high, then investing in onboarding and enablement materials may be a goal for the quarter.
Related: Partner program KPI metrics you should measure and optimize.
In order to set accurate and realistic benchmarks and track the right KPIs, a SaaS business will need access to the right data — which a PRM can help with.
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