A partner specialist is a key role within a B2B SaaS company responsible for cultivating and managing relationships with external partners. They have many similar skills as a partnerships manager, and a key functional of their role is to identify, recruit and onboard partners that align with the company's strategic goals.

Partner specialists act as a liaison between the company and its partners, providing support, training and resources. Their focus is on driving mutual growth by maximizing partner potential, increasing market reach and generating revenue through joint initiatives. This role requires strong relationship-building skills, a deep understanding of the partner ecosystem and a strategic mindset.