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Partner Relationship Lifecycle

Partner Relationship Lifecycle

Noun

The partner relationship lifecycle describes the various stages of interaction and development between a SaaS vendor and its channel partners.

It encompasses the entire journey, from initial recruitment and onboarding to ongoing relationship management and performance evaluation. Understanding this lifecycle allows companies to proactively nurture partner relationships, address evolving needs and maximize the long-term value of the partnership.

Example:

Athena Innovations has implemented a robust partner relationship lifecycle management system, which has enabled them to effectively support partners at each stage of their journey, leading to stronger, more productive partnerships.

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