A partner manager, also sometimes called a partnerships manager or partner account manager, acts as the bridge between a company and channel partners. This role involves managing relationships with ecosystem partners and driving growth through partner-led go-to-market (GTM) initiatives.

Partner managers are responsible for a wide range of activities throughout the partner lifecycle. They identify and recruit new partners that align with the company's strategic goals, helping create a diverse and complementary partner ecosystem. Once partners are onboarded, partner managers have many skills including to provide support, including training, resources and ongoing communication, to help them to effectively promote and sell the company's products or services.

Nurturing and maintaining strong relationships with existing partners is a key aspect of the partner manager's role. This involves regular communication, performance tracking, joint business planning and addressing any challenges or concerns that may arise.

Partner managers also play a role in identifying new opportunities for collaboration, such as co-marketing campaigns, joint events, or product integrations. Ultimately, partner managers are responsible for driving revenue growth through partner channels. They work closely with partners to develop and execute effective sales and marketing strategies, track performance metrics and optimize partner performance.