Partner newsletter
Noun
[part-nur news-let-tur]
A partner newsletter is an email newsletter regularly sent to your partners. Content may vary, but partner newsletters usually include some combination of relevant updates, product news, content, info about partner-focused events, and any other partner-centric information a vendor wants to convey to their ecosystem.
Partner newsletters are often sent bi-weekly or monthly, but cadence may vary. We recommend creating a partner newsletter as a way to keep partners engaged and in the loop of what's happening with the program.
Example: Chase wanted to shout out a webinar her partners would be interested in, so she included it in her monthly partner newsletter.
Critical Points of Trust Within Your Ecosystem
Noun
[paart·nr ee·kow·si·stm plat·form]
A partner ecosystem platform is a centralized digital framework that facilitates collaboration and engagement between a company and its ecosystem partners. This platform streamlines communication, resource sharing, and joint initiatives, enhancing overall operational efficiency and fostering innovation within the network.
Example: Our B2B SaaS company successfully expanded its global reach by leveraging a cutting-edge partner ecosystem platform, enabling seamless interaction with affiliate, reseller and referral partners.
Noun
[pub·lish·er]
A publisher refers to a company or entity that creates and distributes software applications, platforms, or content to be utilized by other businesses. Publishers in the B2B SaaS realm often collaborate with other companies to offer their software solutions as part of a larger ecosystem.
Example: The partnership involved a software publisher providing a comprehensive analytics solution that empowered businesses to make data-driven decisions effectively.
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