Partner newsletter
Noun
[part-nur news-let-tur]
A partner newsletter is an email newsletter regularly sent to your partners. Content may vary, but partner newsletters usually include some combination of relevant updates, product news, content, info about partner-focused events, and any other partner-centric information a vendor wants to convey to their ecosystem.
Partner newsletters are often sent bi-weekly or monthly, but cadence may vary. We recommend creating a partner newsletter as a way to keep partners engaged and in the loop of what's happening with the program.
Example: Chase wanted to shout out a webinar her partners would be interested in, so she included it in her monthly partner newsletter.
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The process of keeping partners active participants in your program, whether that means driving traffic or submitting leads and deals, the goal is to encourage partners to continually drive value through your program.
Also see: Partner activation
A marketplace where partners can search for and discover new companies to partner with.
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