A partner newsletter is an email newsletter regularly sent to partners. Partner newsletters are an effective way to increase partner engagement, strengthen relationships and distribute valuable information across a company’s partner network. Content may vary, but partner newsletters usually include some combination of relevant updates, product news, content, info about partner-focused events and any other partner-centric information relevant to their partner ecosystem.

Partner newsletters can be also customized to cater to the specific needs and interests of different partner segments, to make sure that the content is relevant and valuable to each recipient. By tailoring the newsletter, companies can effectively personalize their content and provide valuable resources for the right partners to help reach their goals. The frequency of partner newsletters can vary depending on the industry, target audience and the volume of relevant information to share. However, maintaining a consistent cadence, whether weekly, bi-weekly,or monthly, is important for consistency and ensuring that partners stay informed and engaged.