Sell-through, or sell-through rate (STR), is the amount or percentage of goods that have been sold to an end customer relative to the total available quantity of goods. A high sell-through demonstrates the effectiveness of a SaaS company's marketing efforts and sales strategies.
Example: Our B2B SaaS company achieved significant growth through our sell-through strategy with a key partner, as they successfully marketed and sold our software to their existing client network, resulting in a substantial increase in SaaS sold.
Strategic partnerships are relationships between two entities (most commonly two companies) with overlapping or complementary products or services that aim to achieve a mutually beneficial result. Strategic partnerships are also commonly referred to as an alliance or joint venture.