A SubID"(short for Sub-Partner Identifier) refers to a unique identifier assigned to sub-partners, affiliates, or other entities within a partnership ecosystem. This identifier helps track and attribute sales, leads, or other performance metrics to specific sub-partners, enabling accurate commission calculations and performance analysis. For instance, if a SaaS company collaborates with multiple affiliates to promote their software, each affiliate would have a distinct SubID to distinguish their contributions to the partnership's success.
By utilizing SubIDs in our B2B SaaS partnership program, we were able to precisely measure the performance of each affiliate, enabling us to reward them based on their individual contributions to our sales and marketing efforts.
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