Sales Acceleration is the set of strategies and tactics that aim to speed up the sales cycle (in this case for a B2B SaaS product) and increase overall revenue for a SaaS business. This typically involves optimizing various aspects of the sales process, such as lead generation, nurturing, qualification and closing deals.

Essentially, sales acceleration is all about making the sales journey more efficient and effective for internal sales teams, partnership teams (and ecosystem partners) and prospective end customers.