SaaS growth hacking is a data-driven approach to rapidly acquiring and retaining customers in the B2B SaaS market. It involves leveraging sometimes unconventional or experimental marketing and sales tactics to achieve significant growth in a short period.

SaaS growth hacking requires a combination of creativity, technical skills and a willingness to experiment. By focusing on rapid iteration and continuous improvement, B2B SaaS companies can achieve significant growth and outpace their competitors.