SaaS partner programs
Noun
[sas pahrt-ner proh-grams]
SaaS (software-as-a-service) partner programs are a systematic way that software companies form mutually beneficial relationships with agencies, influencers, and other companies to drive business results. Partner programs can take many forms, including affiliate marketing programs, referral marketing programs, reseller partnerships, technology partnerships, customer ambassador programs, and distributor partnerships.
Companies rely on partners to help them drive a wide variety of sales and marketing initiatives, including driving traffic to corporate websites, referring qualified leads, and even closing new business deals directly on a company’s behalf. In technology partnerships, many software companies build integrations that allow data and workflows to pass from one system to the next. For example, Vidyard (a video marketing platform) integrates into Marketo (a marketing automation platform). The two companies also engage in co-marketing efforts to help drive qualified leads to one another.
See also: Channel sales
Example: As a digital-first environment has increasingly predominated, SaaS partner programs have become a common way that software businesses drive revenue efficiently.
Critical Points of Trust Within Your Ecosystem
Noun
[sel·throo]
Sell-through, or sell-through rate (STR), is the amount or percentage of goods that have been sold to an end customer relative to the total available quantity of goods. A high sell-through demonstrates the effectiveness of a SaaS company's marketing efforts and sales strategies.
Example: Our B2B SaaS company achieved significant growth through our sell-through strategy with a key partner, as they successfully marketed and sold our software to their existing client network, resulting in a substantial increase in SaaS sold.
Noun
[seg·muhnts]
Segmentation is a useful tool for categorizing partners within your partnership program. Segments are based on one or a combination of many tags. You can provide various segments with personalized attention in the form of specific engagement campaigns, educational resources, enablement events, or reward schemes.
Common ways to segment your partners include: By type of organization (e.g. universities, agencies, SaaS companies), job role (e.g. consultants, students, influencers), by loocation (e.g. North America, LatAm, and EMEA), by partnership tier (silver, gold, and platinum tiers — where higher sellers get a larger revenue cut).
Example: Using PartnerStack's platform, you can leverage the data around your existing partner base to create segments.
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