A strategic alliance is a formal business agreement between two or more entities that involves cooperation in the development, creation, marketing, and sale of products or services or other objectives. There are several key typed of strategic alliances: joint ventures, equity strategic alliances, or non-equity strategic alliances. In every case alliance partners align on core competencies and business strategy and pool resources to reach shared goals.
See more: Why strategic alliances are essential parts of your ecosystem.
When building a successful strategic alliance, data and metrics should be at the core in informing decision making.
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