A technology partnership is when companies develop integration capabilities for each other’s product which is why it is sometimes referred to as an integration partnerships. This partnerships involves exchanging and enriching data to ultimately offer more value to the customer and end-user. Technology partners assist in generating quality leads, driving referral revenue, diversifying revenue streams, attracting new product integrations and helping close important deals.
One advantage of starting a technology partnerships program is that they can easily be combined with an existing referral program, creating process efficiencies.
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