A technology partner, also known as an integration partner, is a company that connects its software platform or technology with another company's platform to provide extra value and a more seamless experience for their mutual customers. This collaboration typically involves creating integrations that enable data sharing, workflow automation and improved functionality between the two platforms Integration partnerships are strategic alliances that can offer significant benefits to both parties.

By combining their strengths and resources, companies can generate quality leads, drive more referral revenue, and help close important deals without having to invest significant time and resources in developing new features or functionalities in-house. Integration partners can also help companies access new customer segments and accelerate their sales cycles by leveraging their existing customer base and industry expertise.

Successful integration partnerships require a well-defined go-to-market plan, clear communication and ongoing collaboration between the partners. This involves aligning on the specific use cases for the integration, providing accurate documentation and support and working together to promote the integration to their respective customers.