In the context of B2B partnerships, Time to First Sale (TTFS) is a metric that measures the time it takes for a new partner to close their first sale after joining a program. TTFS can help measure a program's effectiveness in onboarding, enabling and motivating partners to hit the ground running.

For businesses, TTFS is a key performance indicator (KPI) that shows the scalability and efficiency of their partner program. A shorter TTFS not only translates to faster revenue generation but also correlates with higher partner satisfaction and long-term engagement. Partners who experience early wins are more likely to remain committed to the program, invest further resources and become valuable contributors to the company's growth.

This metric can also be a tool for assessing the overall health and efficiency of a partner program. TTFS can be used to identify bottlenecks in their onboarding process, pinpoint areas where partners may need additional support and highlight other areas of opportunity. A lower TTFS can lead to faster revenue generation, increased partner retention and contribute to a more successful and sustainable partnership ecosystem.