Reseller partner
A reseller partner sells a vendor’s product directly to their client. In contrast to the relationship between affiliate/referral partners who are involved only at the start of the customer’s journey (it gets handed off to the vendor), a reseller partner owns the whole customer relationship.
Resellers are the most complicated partners to work with, and for good reason! They give you access to a relatively limited but highly qualified audience. This is why they often require more support and enablement resources.
Also see: Affiliate partner, Referral partner
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The Ultimate Guide to Partnerships for Ecosystems in 2023
A reward structure where the revenue generated from a deal is shared between a vendor and a partner. For example, if a $50,000 deal is closed, the vendor may keep 75% and give the partner 25% for a payout of $12,500.
A referral link is a unique trackable link assigned to a partner. This is the link partners use to promote your product. Any conversions made through that link will be attributed to the partner and logged on your partner platform to facilitate payouts.
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