A Value-Added Reseller (VAR) is a type of reseller partner that goes beyond simply fulfilling orders for a company's product or service. They provide additional value to customers by offering complimentary services, expertise or customizations that better the overall solution. These value-added offerings can include IT services, such as installation, integration and ongoing maintenance, as well as professional services like consulting, design, implementation and training.

Partnering with VARs can be a strategic advantage for SaaS companies, especially when dealing with complex IT projects that require specialized knowledge or resources. VARs often have deep industry-specific expertise and technical capabilities, allowing them to tailor the SaaS solution to the specific needs of their customers and ensure a seamless implementation. They act as trusted advisors, guiding customers through the entire process, from initial consultation to ongoing support, providing a comprehensive and personalized experience.

For customers, VARs offer a one-stop shop for their software needs, simplifying the procurement process and offering a smooth transition to the new solution. They provide the peace of mind that comes with knowing that a trusted partner is handling the technical complexities and providing ongoing support. VARs act as an extension of the SaaS company's sales and support teams, providing local expertise and personalized attention to customers, ultimately driving increased adoption and revenue growth.