Revenue attribution is the process of determining the contribution of various factors or channels to the generation of a company's or individual's revenue. It involves identifying and measuring the impact of different marketing and sales activities, such as direct sales efforts, partner programs, content marketing and digital advertising, on customer acquisition and revenue growth.

By accurately attributing revenue, businesses can gain valuable insights into the effectiveness of their marketing and sales strategies. This information can be used to optimize resource allocation, identify high-performing channels and make data-driven decisions to improve overall revenue generation.

Revenue attribution models can vary depending on the specific business and its goals. Some common approaches include the first-touch model, last-touch model, linear attribution and multi-touch attribution.