Partner co-branding is a strategic marketing collaboration between a company and one of its partners — such as a co-sell, agency, affiliate or influencer partner— to create co-branded assets, campaigns or experiences. Unlike general co-branding, which can involve any two brands, partner co-branding takes place within a formalized partner relationship and is often part of a broader channel or go-to-market strategy.

In B2B SaaS, partner co-branding is a powerful way to generate demand, build trust in new markets and support joint selling. Co-branded materials may include case studies, landing pages, solution briefs, email campaigns, webinars or event sponsorships — all carrying both organizations’ logos and messaging. These campaigns help partners increase visibility and generate leads, while helping the company tap into the partner’s credibility, audience and domain expertise.

Many companies support partner co-branding through PRM tools like PartnerStack, customizable templates or marketing development funds (MDFs). Success is typically measured through metrics like partner engagement, influenced pipeline or co-sell conversion rates. When executed well, partner co-branding reinforces mutual value, strengthens relationships and drives growth for both parties.