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Partner Incentive

Partner Incentive

Noun

A partner incentive is a payment that motivates  partners within a partnerships ecosystem to sell that SaaS product. Partner incentives can be commissions, revenue share or flat payments. A good partner incentive program will motivate the partner to the desired action.

Partner incentives can also be used at other stages in the journey, to motivate certain milestones, from completing training programs to sending a qualified lead. Incentives or rewards for these actions can be certifications, marketing resources, additional support and training, and more.

Example:

As part of their partnership agreement, Mariana's B2B SaaS entered into several licensing partner agreements that allowed the partners to use their brand logo in order to market the partner's own software integration.

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