Partnership agreement
Noun
[paart·nr·shuhp uh·gree·muhnt]
A partnership agreement is the legally-binding business contract that defines the responsibilities and expectations between a vendor and their partner. It's important for clearly defining the roles of the partner, how the partnership will work, and how profits are split and paid out.
Example: After determining they were an ideal fit for the B2B SaaS product and signing on to their partner program, the affiliate marketer signs a formal partnership agreement that outlines their role as a partner.
Critical Points of Trust Within Your Ecosystem
A marketplace where partners can search for and discover new companies to partner with.
Noun
[part-nur news-let-tur]
A partner newsletter is an email newsletter regularly sent to your partners. Content may vary, but partner newsletters usually include some combination of relevant updates, product news, content, info about partner-focused events, and any other partner-centric information a vendor wants to convey to their ecosystem.
Partner newsletters are often sent bi-weekly or monthly, but cadence may vary. We recommend creating a partner newsletter as a way to keep partners engaged and in the loop of what's happening with the program.
Example: Chase wanted to shout out a webinar her partners would be interested in, so she included it in her monthly partner newsletter.
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