Partner activation is the act of Mobilizing the partners you've recruited and motivating them to complete tasks that are beneficial to your business. By engaging and enabling a partner, they are able to effectively promote and sell your software or services to their own customer network. The partner activation process typically involves providing training, resources, marketing materials, and support to help partners drive adoption and generate revenue.
Example: The strategy for our referral partner program includes comprehensive partner activation, to ensure that our collaborators have the necessary tools and knowledge to successfully pitch and implement our software within their client organizations.
A partnership agreement is the legally-binding business contract that defines the responsibilities and expectations between a vendor and their partner. It's important for clearly defining the roles of the partner, how the partnership will work, and how profits are split and paid out.
Example: After determining they were an ideal fit for the B2B SaaS product and signing on to their partner program, the affiliate marketer signs a formal partnership agreement that outlines their role as a partner.